A fuzzy framework assessing corporate resource management for the mobile content industry

Article history: Received 10 May 2013 Received in revised form 19 December 2014 Accepted 12 January 2015 Available online 28 January 2015 The assessment of a company's strategic endowment of resources, competencies and capabilities (R&C&Cs) and the identification of core R&C&Cs are key issues in strategy and technology management, though these processes suffer from the lack of consolidatedmodels andmethods to support their operationalization. This study proposes a Fuzzy Assessment Framework to evaluate the core status of a company's R&C&Cs, thus orienting resource management towards the actual sources of competitive advantage. The research process leverages multiple case study and fuzzy set theory to gather and analyze data from a set of twenty-six technology companies operating in the mobile content industry. The resulting Fuzzy Assessment Framework supports the concrete evaluation and management of resources and shows significant properties (i.e. accuracy, comprehensiveness, insight) thanks to the use of fuzzy measurements and Fuzzy Likert scales. © 2015 Elsevier Inc. All rights reserved.